Company Information

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Address: 3700 W JUNEAU AVE  
City: MILWAUKEE 
State: WI 
Zip Code: 53208 
Telephone: 414-342-4680 


Description of Business


Primary SIC Code: 3751
(As filed with the SEC)  

Harley-Davidson, Inc. was incorporated in 1981, at which time it purchased the Harley-Davidson® motorcycle business from AMF Incorporated in a management buyout. In 1986, Harley-Davidson, Inc. became publicly held. Unless the context otherwise requires, all references to the "Company" include Harley-Davidson, Inc. and all of its subsidiaries. The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) segment and the Financial Services (Financial Services) segment. The Company's reportable segments are strategic business units that offer different products and services. They are managed separately based on the fundamental differences in their operations. The Motorcycles segment designs, manufactures and sells at wholesale heavyweight (engine displacement of 651+cc) cruiser and touring motorcycles as well as a line of motorcycle parts, accessories, general merchandise and related services.  ... More ...  

Per Share Overview

Date 12-mos Rolling EPS Dividend P/E Ratio
12/20112.330.12516.68
09/20111.910.12517.97
06/20111.530.12526.78
03/20111.330.10031.95
12/20101.110.10031.23
09/20100.660.10043.09
06/20100.500.10044.46
03/20100.040.100701.75

Key Financial Ratios and Statistics

FYE: 12/31

Profitability 2010 Leverage 2010
Net Inc/Comm Equity-0.04Total Liab/Total Assets0.77
Net Inc/Total Assets0.02Total Liab/Inv Cap1.17
Net Inc/Inv Cap0.02Total Liab/Comm Equity-1.92
Pretax Inc/Net Sales0.08Interest Coverage Ratio5.32
Net Inc/Net Sales0.03Curr Debt/Equity0.56
Cash Flow/Net Sales0.24LTD/Equity2.05
SG&A/NetSales0.21Total Debt/Equity2.61
Asset Utilization   Liquidity  
Net Receivables Turnover2.88Quick Ratio1.86
Inventory Turnover9.59Current Ratio2.02
Inventory Day Sales0.03Net Rec/Curr Assets0.37
Net Sales/Work Cap2.37Inv/Curr Assets0.08
Net Sales/PP&E5.96  

Income Statement (Millions)

  9/25/2011 6/26/2011 3/27/2011 12/31/2010
Total Revenues(Net Sales) 1,397.26 1,505.60 1,224.93 1,083.40
Cost of Goods Sold 885.40 921.68 774.82 729.39
Selling & Admin Exps 256.74 268.42 234.12 299.62
Operating Income 242.69 301.90 193.00 36.72
Interest Exp 11.27 11.35 11.48 20.21
Pretax Income 233.90 292.30 182.91 -66.96
Other Income 2.48 1.75 1.40 -83.47
Net Income Bef Extraordinary ... NA NA NA NA
Net Income 183.59 190.58 119.26 -46.77

Balance Sheet (Millions)

Assets 9/25/2011 6/26/2011 3/27/2011 12/31/2010
Cash & Short Term Investments 2,432.39 2,035.30 1,342.63 2,149.96
Receivables - Total 1,389.39 1,410.55 2,212.21 1,489.23
Inventories - Total 345.96 337.47 372.32 326.45
Total Current Assets 4,385.19 4,000.98 4,170.59 4,066.63
Net Property, Plant & Equipment 775.21 788.94 799.09 815.11
Total Assets 9,704.36 9,361.98 9,405.14 9,430.74
Liabilities        
Accounts Payable 1,021.43 867.49 872.76 782.02
Debt in Current Liabilities 1,419.75 1,329.74 1,114.57 1,231.77
Total Current Liabilities 2,441.18 2,197.23 1,987.33 2,013.78
Long-Term Debt 4,154.90 4,111.24 4,566.96 4,520.59
Total Liabilities 7,103.10 6,830.58 7,064.89 7,223.87
Stockholder's Equity        
Minority Interest NA NA NA NA
Preferred Stock NA NA NA 0.00
Common Stock NA NA NA 3.38
Retained Earnings NA NA NA 6,336.08
Treasury Stock NA NA NA -4,674.43
Total Stockholders' Equity 2,601.26 2,531.40 2,340.25 2,206.87
Total Liabilities and Stockholders' Equity 9,704.36 9,361.98 9,405.14 9,430.74

Cash Flow Summary (Millions)

Categories 9/25/2011 6/26/2011 3/27/2011 12/31/2010
Net Cash Provided by Operating Activities 428.64 577.88 -104.92 -6.08
Net Cash Provided by Investing Activities 12.38 -314.97 125.02 36.34
Net Cash Provided by Financing Activities 24.45 -222.93 -106.80 -500.22

Annual Summary Data (Millions)

Year Sales Net Income EPS
12/20066,185.581,043.153.93
12/20076,143.04933.843.74
12/20085,971.28654.722.79
12/20094,781.91-55.120.30
12/20104,859.34146.541.11
Growth Rates-5.85---27.10

Stock Ownership

Type Date(Q,M) No. Owners Shares Held (000s) % Own
Institutional12/31/11429186,22280.14




Report Date : 2/6/2012

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