Company Information

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Address: 3200 BELMEADE  
City: CARROLLTON 
State: TX 
Zip Code: 75006 
Telephone: 214-390-1831 


Description of Business


Primary SIC Code: 3140
(As filed with the SEC)  

Throughout this report, references to the "Company," "we," and "our" refer to Heelys, Inc. and its consolidated subsidiaries, unless the context indicates otherwise. Overview We are a designer, marketer and distributor of innovative, action sports-inspired products under the HEELYS brand targeted to the youth market. Our primary product, HEELYS-wheeled footwear, is patented, dual-purpose footwear that incorporates a stealth, removable wheel in the heel. HEELYS-wheeled footwear allows the user to seamlessly transition from walking or running to rolling by shifting weight to the heel. Users can transform HEELYS-wheeled footwear into street footwear by removing the wheel. We believe our distinctive product offering and our HEELYS brand is synonymous with a popular lifestyle activity. We were initially incorporated as Heeling, Inc. in Nevada in 2000 and were reincorporated in Delaware in August 2006 and changed our name to Heelys, Inc.  ... More ...  

Per Share Overview

Date 12-mos Rolling EPS Dividend P/E Ratio
09/2011-0.24NAN/E
06/2011-0.19NAN/E
03/2011-0.14NAN/E
12/2010-0.14NAN/E
09/2010-0.07NAN/E
06/2010-0.11NAN/E
03/2010-0.18NAN/E
12/2009-0.19NAN/E

Key Financial Ratios and Statistics

FYE: 12/31

Profitability 2010 Leverage 2010
Net Inc/Comm Equity-0.06Total Liab/Total Assets0.05
Net Inc/Total Assets-0.05Total Liab/Inv Cap0.05
Net Inc/Inv Cap-0.05Total Liab/Comm Equity0.06
Pretax Inc/Net Sales-0.12Interest Coverage RatioNA
Net Inc/Net Sales-0.13Curr Debt/EquityNA
Cash Flow/Net Sales0.09LTD/EquityNA
SG&A/NetSales0.57Total Debt/EquityNA
Asset Utilization   Liquidity  
Net Receivables Turnover4.02Quick Ratio21.82
Inventory Turnover2.77Current Ratio23.90
Inventory Day Sales0.01Net Rec/Curr Assets0.04
Net Sales/Work Cap0.41Inv/Curr Assets0.09
Net Sales/PP&E38.14  

Income Statement (Millions)

  9/30/2011 6/30/2011 3/31/2011 12/31/2010
Total Revenues(Net Sales) 6.62 8.34 6.10 6.73
Cost of Goods Sold 4.19 4.43 3.09 4.25
Selling & Admin Exps 4.38 4.98 4.11 5.93
Operating Income -1.95 -1.07 -1.10 -3.46
Interest Exp NA NA NA NA
Pretax Income -1.38 -0.93 -1.07 -3.39
Other Income 0.51 0.07 -0.05 -0.00
Net Income Bef Extraordinary ... NA NA NA NA
Net Income -1.46 -0.97 -1.18 -3.21

Balance Sheet (Millions)

Assets 9/30/2011 6/30/2011 3/31/2011 12/31/2010
Cash & Short Term Investments 62.61 61.68 62.58 67.62
Receivables - Total 3.97 5.50 4.43 3.14
Inventories - Total 9.72 9.31 10.03 6.81
Total Current Assets 77.24 77.46 78.29 78.26
Net Property, Plant & Equipment 0.65 0.73 0.77 0.80
Total Assets 80.46 80.99 81.88 81.81
Liabilities        
Accounts Payable 4.85 3.72 4.12 3.27
Debt in Current Liabilities NA NA NA NA
Total Current Liabilities 4.85 3.72 4.12 3.27
Long-Term Debt NA NA NA NA
Total Liabilities 5.77 4.65 4.81 4.04
Stockholder's Equity        
Minority Interest NA NA NA NA
Preferred Stock NA NA NA NA
Common Stock 0.03 0.03 0.03 0.03
Retained Earnings 8.92 10.39 11.36 12.54
Treasury Stock NA NA NA NA
Total Stockholders' Equity 74.69 76.34 77.07 77.77
Total Liabilities and Stockholders' Equity 80.46 80.99 81.88 81.81

Cash Flow Summary (Millions)

Categories 9/30/2011 6/30/2011 3/31/2011 12/31/2010
Net Cash Provided by Operating Activities 1.21 -0.72 -4.76 2.33
Net Cash Provided by Investing Activities -7.20 4.44 -5.05 0.60
Net Cash Provided by Financing Activities -0.04 -0.06 -0.04 -0.11

Annual Summary Data (Millions)

Year Sales Net Income EPS
12/2006188.2129.171.16
12/2007183.4722.320.79
12/200870.74-5.92-0.22
12/200943.78-5.12-0.19
12/201030.44-3.99-0.14
Growth Rates-36.59----

Stock Ownership

Type Date(Q,M) No. Owners Shares Held (000s) % Own
Institutional12/31/11379,89735.90




Report Date : 2/6/2012

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